In tandem with the TV campaign, the digital ad campaign seamlessly transitions to the screens of smartphones, tablets and computers. I optimised the essentials of the TV spots for the unique features and constraints of digital platforms. Throughout the design process, I collaborated closely with the producers to ensure alignment with the overall campaign strategy and objectives.
SKILLS: Adobe Photoshop, Adobe After Effects, HTML5, CSS.
Client: | RIMMEL LONDON |
Category: | DIGITAL ADVERTISING |